Critically discuss to what extent and how a Strategic HRM approach can Essay

Critically discuss to what extent and how a Strategic HRM approach can help to create value and competitive advantage in an organisation - Essay Example Doing it strategically and making it a part of strategy helps the company to do well in the long run. In this write up, the aim is to uncover the importance of doing human resource management as attached to strategy and the results of doing so, whether it helps in gaining competitive advantage or not, whether it increases the worth and value of the company or not. Every companys aim is to maximize its profits. But an intelligent and well managed company is one which takes care of its employees so that they can be motivated well enough to handle the customers in a brilliant way, ensuring loyal customers and better sales generation. Employees are that part of the company which should be considered the most vital as they are those which run the company on a daily basis. Whether the employee belongs to the top level management, middle level management, is a first line manager, is a non-manager or simply is a worker at the factory should not matter. What should matter is that they are all important and the company runs with the help of these employees. Therefore, importance should be given to all levels of employees irrespective of what part of hierarchy they belong to. (Armstrong, 2006) Moreover, if seen from another perspective, it can be said that if the employees are happy, they will take good care of the customers and if the customers are hap py, they will come back to the company for repeat purchases and thus the worth of the company will rise, ultimately making the shareholders happy. So it all boils down to if the employees are happy or not. Moreover, the new concept nowadays for doing effective human resource management, this helps in the long run, is that of leading a diversified workforce in this ever changing environment. Intercultural diversity and being an equal opportunity employer is the thing of today’s age and the company which does not support it always loses out on the competition because diversity brings this unique quality within a